Hoka One One

Pronounced as "hoka oneh-oneh", Hoka One One is derived from the ancient Maori language and roughly translates to “now it is time to fly”.

With the goal of designing shoes for optimal performance, comfort, efficiency and fun, Hoka One One has pioneered a new philosophy in running by merging aspects of minimalism and maximalism.

Aside from being light, flexible and agile, the technical benefits of Hoka’s oversized midsole and outsole configurations is designed to assist natural foot motion and efficient running mechanics.

This allows runners to float over the ground with every stride, momentarily defying gravity on every step. With each and every step your foot takes flight!